Updates
Telegram channel

Post to Your Telegram Channel With a Buy Button, Straight From the Dashboard

Your store bot posts products into your channel: photo, price and a button that opens the product in your Mini App. See the opens and orders every post brings.

For many Telegram shops the channel is the main shop window. But a channel post still ended with "DM me to order": the buyer went to a private chat, and you went to "send me your card number" and "has it arrived?". Now a post can lead straight into your store.

A post in a Russian-language demo store's channel: photo of the box, price and the "Buy for €38" and "Open shop" buttons
A post in a Russian-language demo store's channel: photo of the box, price and the "Buy for €38" and "Open shop" buttons

What's new#

  • A "Post to channel" button on every product. Photo, title and price are filled in; add a few words.
  • Drops of several products. Select up to 10 products in the list and press "Post to channel": subscribers get an album with a price list.
  • Buttons under the post. "Buy for €38" opens that product in your store's Mini App, "Open shop" opens the home page. The buyer pays without leaving Telegram.
  • Live preview. While you write, the right side shows how the post will look in the channel.
  • Stats for every post. Channel posts shows how many people pressed a button, and how many orders and how much revenue followed.
  • The same for agents and Nano. The MCP tools update_store_channel, publish_channel_post and list_channel_posts do what the dashboard does.

Connect your channel#

  1. Open Channel posts in the dashboard menu.
  2. Add your store bot to the channel as an administrator. It needs one right: "Post messages".
  3. Paste the channel's @username or link and press Check and connect. Tiny Shops asks Telegram whether the bot can post.

Private channels work too: use a t.me/c/… link or the channel id.

Publish a post#

Open a product and press Post to channel. Pick the photos, add text, keep or switch off the buttons and press Publish. The post goes out as the channel.

The "Post to channel" sheet: channel, photos, text, buttons and the post preview on the right
The "Post to channel" sheet: channel, photos, text, buttons and the post preview on the right

For a drop, select several products in the list. Telegram puts no buttons on an album, so right after the album the bot sends a short message with a button for each product.

A drop of three products in the "Post to channel" sheet: album, price list and a button per product
A drop of three products in the "Post to channel" sheet: album, price list and a button per product
How the drop looks in the channel: the album with a price list, then the message with the buttons
How the drop looks in the channel: the album with a price list, then the message with the buttons

How orders are counted#

The buttons open the Mini App with a tag for the post. When a buyer opens the store from a button, that's an open. An order counts for the post when the buyer pays within 7 days of their last open from the channel. Broadcasts work the same way: if someone pressed buttons in two posts, the later one gets the order.

Channel posts: the connected channel and a table of posts with opens, orders and revenue
Channel posts: the connected channel and a table of posts with opens, orders and revenue

What's next#

Scheduled posts are next: write a post tonight and have it go out on Saturday at 10:00.

More updates

Mini App

Five storefront templates: choose how your Telegram shop looks

Classic, Zero, Catalog, Menu and Market: five ready layouts for your Mini App. Products, prices and orders stay the same; only how the shop looks to buyers changes.

The channel

New pieces land in Telegram first.
No spam, no growth hacks.